Marketing For Small Businesses
Chances are you've ended up here because you own a small business and you're not looking for more effective routes to advertise and get the word out about your awesome products and services.
You've got the perfect business but nobody knows about it yet, right?!
Hints & Tips For Marketing Your Business
Google My Business Listing
Google My Business is an essential tool to getting your business found online. My Business is a free business listing service, provided by Google to allow to easily connect with customers through the search results and Maps.
Google My Business allows you to list your business, website, opening times, telephone number and address. Your My Business listing will appear (when set up correctly) when someone searches for your products/ services, creating an instant bridge between your customers and you. Your profile allows you to gain and respond to reviews, advertise offers and edit your business information - like your opening times and location. This profile is a great tool to establish your business online further and build brand awareness, especially on a local scale.
Your Google My Business profile takes just minutes to set up and can create a world of difference to your website traffic. We've included a button below you can click to take you there or you can contact us for some help setting this up for you. Good luck!
An Optimised Website
A website is pretty obvious, right? But what's the point in having an amazing website if nobody can find it? SEO is one of the most essential tools to driving your business to success online. SEO (Search Engine Optimisation) can seem pretty daunting from just hearing the words, but when done correctly can be the difference between success and a ghost town in your website traffic. First off, SEO is not easy and if you're going to learn it yourself get comfy because it's a tactical game that changes everyday.
SEO is all about getting found on Google. Ideally your website needs to be at the top of the Google Search Results, right? You want to be the first thing your customers will see when they search for you. Did you know that 90% of users do not click past the first page of the Google Search Results? Optimising your website to feature on the first page is essential to attracting people to your website. The higher you move up the ranks on this first page, the more likely you'll gain traffic to your website - simple...kinda. Abiding to Google's rules to how they index websites can be tricky and you need to know how to work the system or find someone like us to help get you in front of potential customers.
There are tons of Youtube videos and in-depth blogs on how to learn SEO, if you have the time available to dedicate to the craft. We offer these services as an area of expertise and would be happy to provide our services. This works on a rolling monthly subscription basis or a one time consultation & service.
The Power of Social Media
I think we can all agree that social media has it's undeniable good and bad aspects, but from a business perspective, it can be a godsend. Facebook advertising has come leaps and bounds in recent years and many businesses have managed to operate from these ads alone. That being said, social media marketing can be extremely effective instantly but should be considered a tool, not the only tool you should count on. If there was a tip 3.5, it would be the old cliche: Don't Put All of Your Eggs in One Basket!
With Facebook Ads, you can create and target specific audiences with a number of variances, like: location, gender, age, interests and more! This allows your ads to be super concentrated on your desired audience, saving your budget from being wasted on large quantities that would have never interacted with you. Facebook also allows your ads to show on Instagram, too. This allows you to reach a further audience and remarket. Facebook's billing services works on a threshold level, so you don't have to commit to spending hundreds of your hard earned pounds before realising your ad needs tweaks etc. You can pause and activate your campaigns anytime and even schedule them to show at specific times. Try spending small amounts on your ads at first to see how to get it right before commits large sums of money. This will give you confidence in your ads and prove which are more effective.
Facebook advertising can be tricky to get the hang of, when you first start out. So make sure you're conservative with your budget and pay close attention to your interaction. Don't have time or need a professional to do the job? We offer insightful social media management services that can help your business grow.